Frames Direct Coupon Codes and Deals 2024

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Frames Direct is an online retailer of eyewear (including prescription glasses and contact lenses), headquartered in Austin, Texas. The company is a subsidiary of French corporation Essilor International S.A., which manufactures ophthalmic lenses and equipment for opticians.

The online store is located at and is currently overseen by company president Roy Hessel. It is one of the most successful online retailers of its kind in the United States.

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About Frames Direct

Want to make savings on your glasses or contacts order? Coupofy is here to help! We list all the latest Frames Direct coupon codes which can be redeemed at the online store for discounts and other offers. All you need to do is click the link and paste the code during the checkout process.

Frames Direct 

Frames Direct traces its roots back to 1996 when certified eye doctors Dhavid Cooper and Guy Hodgson sold their practices and decided to become the eyewear sellers instead of the doctors. The website first went online in 1997 making it the first retailer of prescription eyewear in the world. The site was designed by Cooper himself

Their goal was simple, offer customers a wider choice and better pricing than they could get from their traditional opticians and retailers. 

The business was a major success and in 2010 Essilor purchased the majority stake from its founders. They have since launched, a site that allows traditional eyewear practices to sell their own range online.

Frames Direct Sells

Frames Direct operates much like any other online store with a basket and checkout system. The only difference is that if you want prescription frames you must provide a valid copy from your eye doctor. This involves entering your prescription information so you get the right kind of product for your eyes, but also the details of your eye doctor to verify that the information is valid.

Frames Direct stock a comprehensive range of regular glasses, sunglasses and contact lenses, for non-prescription and prescription use. Glasses styles include: Sporty, Retro-Vintage, Classic, Hipster, Cool/Trendy, and Designer. Shapes include Aviator, Wayfarer, Rectangle, Round, Wrap, Cat Eye, Square, and Oval.

Brands vary in price but popular choices include Ray-Ban, Oakley, Gucci, Burberry, Prada, Silhouette, Polo, Tagheuer, Savile Row, Versace, Dolce & Gabbana, Persol, and Costa.

Contact Lens brands include Acuvue, Air Optix, Avaira, Bausch Lomb, Biofinity, Biomedics, ClearSight, Dailies, Expressions, Focus, Frequency, Freshlook, Preference, ProClear, PureVision, Soflens, and Vertex.

Any discount Frames Direct coupon should work for any of these products, unless it is a product specific offer.

If you want to see what you might look like wearing a pair of glasses there is a "Virtual Try-On" feature that allows you to upload a photo of yourself.

The site also features an extensive "Help" section including size guides and tips.

Payment Methods

Frames Direct accept all major credit and debit cards, including Visa, MasterCard, American Express, Discover, and Diner's Club. As well as Flex Spending/HSA debit cards and PayPal. They also support vision insurance.

To redeem Frames Direct coupons all you have to do is enter the code in to the designated promo box prior to the payment step. Any discount or offer should then be applied and your order total will drop.

Shipping Options

The site caters to both US and international customers, with free standard delivery for those residing in the 48 contiguous states. You can also pay extra for faster delivery by UPS or the USPS.

For international customers shipping prices will vary from region to region, but you can calculate the rate during checkout or by using the shipping page and selecting your country.

Return Policy

Returns are accepted on all sealed and unopened boxes of lenses, no questions asked. So if your prescription changes you won't have to waste any money. Return shipping is absolutely free with the provided label. 


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