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The publicly traded corporation was founded in 1997 by Hiroshi Mikitani and now makes a yearly revenue of over $5 billion, with close to 12,000 staff members working throughout the supply chain.
The brand's rise to dominance came after several strategic acquisitions of websites like Buy.com (which helped them in to the US), Priceminister (France), Play.com (the UK), and many others.
The company has also branched out beyond commerce, buying a 15% stake in Tokyo Broadcasting System, and investing in a travel company in China.
In 2015 the company invested in startup Bitnet, which will allow US customers to easily use Bitcoins in their marketplace.
Rakuten.com's range includes Consumer Electronics (TVs, Cameras, GPS & Car Audio, Cell Phones, Home Theatre, MP3 Players, eReaders, Headphones, and more). Office Electronics (PCs & Laptops, Hardware, Software, Screens, Networking, Printers & Scanners), Office Supplies, Clothing (T-Shirts, Shirts, Dresses, Skirts, Pants, Jackets, Jeans, Jumpers, and more), Shoes (Boots & Pumps, Sneakers, and more), Accessories (Wallets, Watches, Jewelry, Handbags, Sunglasses, and more), Gaming (Video Games, Consoles, Accessories), Books, DVDs & Blu-ray, Music CDs, Home & Furnishings (Kitchen Appliances, Diningware, Bedding, Luggage, Gourmet Food, Decor, Home Improvement, Indoor & Outdoor Furniture, and more), Health & Fitness (Nutrition & Medicine, Makeup & Cosmetics, Personal Hygiene, Sports & Exercise gear), Baby & Toddler Essentials, Toys & Games, and much more.
There is also a dedicated Sales page where you can find some bargains. Using one of our Rakuten coupon codes can make these savings go even further!
You can browse the site using these categories or use the search bar if you know exactly what you're looking for. Product listings can also be sorted by various parameters.
You can also buy gift cards for various third party brands, such as iTunes, Subway, Marriott Hotels, Yard House, IHOP, Applebee's, Red Robin, Regal, and many others. You can also buy gift cards for Rakuten themselves, so the recipient can make their own shopping decisions.
Rakuten accepts payment for orders with most common debit and credit cards, such as MasterCard, Visa, American Express, Discover, Revolution; as well as Union Pay. You can also use their own Rakuten Rewards MasterCard (allowing you to build points for discounts) and branded gift cards (for all or part of your order). Rakuten also support Online and Offline Bank Transfer.
Prior to payment you will spot a promo box during checkout. This is where you can enter a Rakuten coupon code, to redeem its corresponding offer.
Rakuten have two separate shipping schemes for their Marketplace and their own products.Marketplace options include Standard (up to 10 business days), Expedited (up to 6 business days), 2nd Day, and Next Day. Regular store options include Budget (up to 8 business days), Standard (up to 5 business days), 2nd Day, Next Day, and Same Day.
The cost of shipping is determined by a number of factors, such as the size and value of the order, and the delivery address. For an accurate breakdown you should add items to your basket, enter a delivery address, and choose a shipping method.
From time to time they run a free shipping offer that you can claim with a Rakuten promo code.
Because Rakuten.com mostly operates as a marketplace there is no single returns policy and you will have to contact the individual seller to arrange a return. The rules do however state that if you receive a damaged, defective, or significantly different product than described, Rakuten customer support will step in and ensure you receive a refund. Their guarantee covers orders up to $500.
If you order is from Rakuten's own selection, you can return items no questions asked with 45 days of the dispatch date for a refund or exchange, so long as the items are unused and in their original condition. All orders are eligible for a prepaid return label.
Of course if you have used any Rakuten discount codes, you will only be refund the actual amount charged to your payment method after the coupon was applied.