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The business was founded by Jay S. Walker in 1997 and the website first went live in 1998. At first users were treated with a “Name Your Own Price” system that allowed them to choose their maximum price, the general location, and the class of service, but the specific details were not revealed until after the order was complete.
Today there is now an "Express Deals" model that allows customers to choose a set package price for their destination, though the exact details are still not revealed until after the order is complete.
Priceline is considered a gamble. It takes advantage of its simplicity (customers do not want to individually check every possible service themselves), but they risk getting a package that they may not want.The company makes money by taking the difference between the price the user chooses and the true price of the package.
Most people know of Priceline.com via their spokesperson and pitchman William Shatner, famous for his portrayal of Capt. James T. Kirk on the original “Star Trek” television series and movies.
Paul J. Hennessy currently serves as CEO.
The Priceline brand is affiliated with a few other well-known brands. They include booking.com, kayak.com, agoda.com, and rentalcars.com. No matter what type of trip or vacation you’re looking to take, one of their services should be useful to you.
Priceline offers opportunities to get discounts on hotels, cars, flights, vacation packages, and cruises. One can peruse the list of opportunities by inputting one's own preferences regarding location, prices, time and date. There are also Express Deals where one can save up to 60% on Hotels and 40% on flights. Big theme parks like Walt Disney World and Universal Orlando are also available.
Featured destinations include: Aruba, Atlanta, Atlantic City, Baltimore, Boston, Brooklyn, Denve, Orlando, Honolulu, Houston, Miami, Myrtle Beach, Las Vegas, Los Angeles, San Antonio, San Diego, San Francisco, Seattle, San Jose, and Virginia Beach.
Further savings and other offers can be redeemed by apply one of our Priceline coupons during the checkout process.
Priceline.com supports all major credit cards such as MasterCard, Visa, American Express, and Discover, as well as Paypal.
Even if you already have a major credit card to use to pay for your order, you should consider signing up for the Priceline Visa card. You can use the card for purchases virtually anywhere, not just with the company. Whenever you make a purchase on their website though, you will earn 5 times the rewards points of regular purchases.
Just prior to payment is a special promo box to enter Priceline coupons.
Tickets issued by Priceline.com are delivered by FedEx or USPS Express Mail and cost $12.50. Somebody will have to present to receive the delivery and give their signature. Alternatively you may be issued electronic tickets, which only requires you to bring a photo ID to the airport.
No refunds are issued for tickets and any cancellations and refunds will have to be pursued through the individual airline, hotel, or car rental service. These will all have their own policies.