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In 2013 rue21 made over $800 million in revenue and they currently employ over 2,300 staff members across all of their stores and chain of supply.
Bob Fisch serves as CEO.
rue21 was founded in 1976 as a single store but quickly expanded across in the country. It originally traded as Pennsylvania Fashions Inc, and was branded as $9.99 Stockroom reflecting its affordable prices.
The online store went live in 1999 and saw increasing popularity throughout the 2000s. In 2002 the company fell under the majority control of Saunders Karp & Megrue, which was bought out by Apax Partners in 2005.
rue21.com organizes its inventory by New Arrivals, Girls, Guys, Plus (plus sizes), Accessories, and Sale items.
- Types of clothing include: Dresses, Blouses & Shirts, Tees, Crop Tops, Tank Tops, Graphic Tees &, Tanks, Sweaters, Cardigans & Wraps, Sweatshirts & Hoodies, Jackets & Coats, Denim, Joggers, Pants, Shorts, Skirts, Leggings, Activewear, Swim, Bras, Undies & Shapewear, Shoes, and more.
- Accessories include: Bags & Wallets, Jewelry & Watches, Beauty, Girls Fragrances, Cologne, Scarves & Kimonos, Hats, Socks & Tights, Hair Accessories, Sunglasses, Belts, and more.
You can browse products via the search bar or categories, and results can be refined by color, size and price range. All you have to do is add items to your basket and you can checkout as a guest with Paypal, without the need to register a permanent account.
The site also allows you to search for your closest physical store.
All major payment methods are supported at rue21.com including
- Master card
- American Express
- Discover cards
- ATM/Debit Cards with a VISA or MasterCard logo.
You can also use Paypal and their own gift cards for all or part of your order.
To redeem a rue21 coupon code all you have to od is enter the code in to the promotional box, which you should see during checkout ahead of the payment step.
rue21.com currently only serves customers in the United States using a flat rate of shipping via UPS and USPS. All orders over $50 qualify for free standard shipping (usually $7) and free in-store returns. You can also pay $17 for 2-Day shipping, and $25 for Overnight shipping. Occasionally you can also get free shipping regardless of the order value by using select rue21 coupons.
Returns are accepted within 30 days of purchase, for a no questions asked full refund or exchange. Items however must be in their original unworn condition to qualify, unless they were delivered defective. All orders come with the required returns form which should be filled out and sent back with the items.
Of course if you used a rue21 coupon your refund will only be for the amount you actually spent.