When Steve Jobs introduced the first iPad to the world in April 2010, he famously said that mobile devices are fast replacing desktops and laptop computers as the most common computing devices. He also said that, as the mobile devices like smartphones and tablets became powerful, laptops would become less relevant to most of the people who use them already.
He also added that although laptop computers won't become extinct, they would become specialty devices that would be used by a particular group of people like programmers, comparing them to trucks that are preferred by a particular group of people in the modern world. It turns out he was right and 6 years later we find that mobile devices are replacing laptop and desktop computers faster than expected.
We first published this mobile commerce infographic on September 2015 and due to the huge growth of mobile commerce since then, we had to update it with the latest data just 6 months later. Check out this updated version and read some insights from the updated areas below the infographic!
Some Interesting Insights From the Updated Areas
1. Mobile commerce has been on the rise since a lot of consumers would like to do their online shopping on the phone rather than turn on their laptops to research and buy something. The e-commerce companies have been quick to capitalize on this trend and have been trying their best to make it easier for their customers to shop from their mobile devices. Most of the e-commerce companies have come up with mobile websites and their own mobile applications which have made mobile commerce intense.
While e-commerce has been growing rapidly over the last two decades, most of this growth over the last few years has been from mobile devices alone. In fact, while e-commerce is expected to grow by 15% in 2017, mobile commerce alone is going to constitute more than half of this growth. Also, mobile commerce is expected to grow by 31% in 2017 which is going to be more than 200% faster than e-commerce growth globally.
2. While the shift in e-commerce to mobile commerce happens, it is important to note the markets that lead in this trend. The top countries that are fast adapting to this trend are Japan, United Kingdom and South Korea with nearly 50% growth in each country. Australia and Netherlands grow by 35% to mobile commerce.
3. While mobile commerce has been seeing exponential growth, there have been some businesses that raked in most of the traffic and revenue from mobile shoppers. In 2015, the top five companies that saw the most growth in mobile commerce are GOME Electrical Appliances with 634%, Nebraska Furniture Mart with 500%, Yihaodian with 456%, VIPShop Holdings with 451% and HappiGo with 389%. It is important to note that NFM is the only American brand to make it to the top ten growing mobile commerce merchants. The other companies that grew its mobile sales most are Suning Appliance, Vancl, Dang Dang, Jumei and Xiaomi.
4. While mobile shopping has in fact been growing across all platforms, you can notice that not all shoppers are the same. Shoppers coming from the tablets are more likely to buy more than their smartphone counterparts. The average order value of a tablet shopper is $100 while a shopper from a smartphone is known to order for $85 on average. Also, mobile shoppers from an Android smartphone are known to have their order value 22% lower than their iOS counterparts. Experts say that this is a natural phenomenon since Apple devices are more expensive and, therefore, their users are more affluent, thereby ordering more. While shoppers from iOS devices shop more, there are three times more shoppers from the Android platform. So it would be prudent to concentrate on both the platforms, so as to not miss out on the growing opportunities.
5. The biggest winners of mobile commerce in the US would be TicketMaster, Apple, Target, QVC and Kohl's in order. These are the merchants, that shoppers visited only on their mobile devices. All of these merchants have seen around 50% growth in mobile traffic and sales. On a global scale, the e-commerce leader eBay continues to focus on making it easier for consumers to shop on smartphones and tablets as the value of purchases from these devices grew 21% each year.
There is a good chance that your business is either conducted entirely online via e-commerce or you market your offline business and generate leads online. Whatever be the case, you should already be paying attention to the mobile trend since mobile devices are obviously the future. The above insights should be of help to achieve your business goals better.
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