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The business was founded in 1989 by Max Azria, a Tunisian born fashion designer who started his work in Paris. He chose the name because it stood for "bon chic, bon genre," a French tern for "good style, good attitude".
Azria was one of the leading figures that brought high end fashion designs to the average customer, but lowering prices and moving out of the elitist shopping districts. He boutiques quickly became a hit in the United States and were expanded in to Europe and across the world.
Today his daughter Joyce leads the business, which makes millions in yearly revenue.
BCB Generation allows you to browse its product range via several category pages, as well as a search bar. There are also pages for recently released items and sale items, if you're looking for a bargain.
In the Dresses category you will find many different styles, including Mini Skirts, Regular Skirts, Maxi Dresses, Casual, Cocktail, and many others.
Top styles include T-Shirts, Blouses, Vests, Coats & Outerwear, Sweaters & Cardigans, and Kimonos & Ponchos.
Bottoms include Pants, Leggings, Denim, Shorts, and Rompers & Jumpsuits.
Shoes include Pumps, Wedges, Booties, Flats, Sandals, and Boots.
You can also buy Bras, Underwear & Lingerie, Sleepwear, and Accessories like Jewelry, Sunglasses, Hats, Bags, Scarves, and Charms.
Unless otherwise stated your bcbg coupon can be applied to products in any of the above categories.
As well as products the website also has a blog that covers fashion stories and provide style tips and inspiration.
You can checkout from BCBGeneration.com using your Paypal account, or pay using most common credit cards, including:
- American Express
At checkout there is also a promotional box where you can enter any BCBGeneration coupon code. Simply copy and paste the one you want to use from Coupofy.
BCBGeneration.com caters to US and international customers from the same website. All you have to do is click the flag icon at the top left of the page to choose your country and currency, and the pricing and shipping options will be updated accordingly.
In the US they ship to all 50 states, as well as PO boxes and APO/FPO addresses. All orders qualify for free standard delivery without the need for a BCBGeneration coupon code, and delivery takes between 4 and 8 business days. You can also pay extra for faster methods, including Two Day ($15) and Next Day ($25).
BCBGeneration.com operates a 30 day return policy for regular items and 14 day for sale items, allowing you to return them no questions asked for a refund or exchange. The only condition is that the items are in their original unworn or unused state, with all of the original packaging.
All orders come with the required return form and a prepaid shipping label, the cost of which will be deducted from your refund unless you received items in a damaged or defective condition, in which case they will refund the charges.
If you wish to use your own shipping method, you should address the package to:
Attn: Returns Processing
4638 E. Shelby Drive
Memphis, TN 38118
Not if you have used a bcbg coupon to get a discount you will only be reimbursed the actual amount charged.